Principles of Marketing (BAD 263)

Term: 2019-2020 Academic Year - Spring Semester

Faculty

Joanne L. White ThunderShow MyInfo popup for Joanne L. White Thunder

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Schedule

Wed, 9:00 AM - 12:00 PM (1/20/2020 - 5/8/2020) Location: PR PR 121

Description

An overview of the field of modern marketing, with detailed emphasis on: the marketing concept; strategic marketing - with environmental scanning and internal audits; social responsibility and ethics in marketing; marketing research & information systems; consumer behavior and organizational markets; products, the product life-cycle, product management, branding-packaging-labeling; the marketing of services and service quality.
Prerequisite: BAD 133
3 Credits