Principles of Marketing (BAD 263)

Term: 2025-2026 Academic Year - Summer Semester

Faculty

Shawn L. ReinhartShow MyInfo popup for Shawn L. Reinhart

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Schedule

Mon-Tue-Wed-Thu-Fri, 5:00 PM - 8:00 PM (5/26/2026 - 6/16/2026) Location: RC

Description

An overview of the field of modern marketing, with detailed emphasis on: the marketing concept; strategic marketing - with environmental scanning and internal audits; social responsibility and ethics in marketing; marketing research & information systems; consumer behavior and organizational markets; products, the product life-cycle, product management, branding-packaging-labeling; the marketing of services and service quality.
Prerequisite: BAD 133
3 Credits