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Course Information

Marketing Research (BAD 473)

Term: 2019-2020 Academic Year - Spring Semester

Faculty

Ahmed Ali Al-Asfour
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Schedule

Fri, 1:00 PM - 4:00 PM (1/20/2020 - 5/8/2020) Location: PW

Description

Introduces students to the planning, collection, and analysis of data relevant to marketing decision making, the understanding and communication of the results.
Prerequisites: BAD 263 and BAD153 or MATH154
3 credits