Marketing Research (BAD 473)
Term: 2019-2020 Academic Year - Spring Semester
Fri, 1:00 PM - 4:00 PM (1/20/2020 - 5/8/2020) Location: PW
Introduces students to the planning, collection, and analysis of data relevant to marketing decision making, the understanding and communication of the results.Prerequisites: BAD 263 and BAD153 or MATH1543 credits