Marketing Research (BAD 473)

Term: 2023-2024 Academic Year - Spring Semester

Faculty

Lisa M. BrooksShow MyInfo popup for Lisa M. Brooks

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Schedule

Fri, 9:00 AM - 12:00 PM (1/22/2024 - 5/12/2024) Location: PW

Description

Introduces students to the planning, collection, and analysis of data relevant to marketing decision making, the understanding and communication of the results.
Prerequisites: BAD 263 and BAD153 or MATH154
3 credits