Principles of Marketing (BAD 263)

Term: 2024-2025 Academic Year - Spring Semester

Faculty

Shawn L. ReinhartShow MyInfo popup for Shawn L. Reinhart

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Schedule

Tue, 1:00 PM - 4:00 PM (1/20/2025 - 5/9/2025) Location: EW

Description

An overview of the field of modern marketing, with detailed emphasis on: the marketing concept; strategic marketing - with environmental scanning and internal audits; social responsibility and ethics in marketing; marketing research & information systems; consumer behavior and organizational markets; products, the product life-cycle, product management, branding-packaging-labeling; the marketing of services and service quality.
Prerequisite: BAD 133
3 Credits