Marketing Research (BAD 473)

Term: 2025-2026 Academic Year - Summer Semester

Faculty

Lisa M. BrooksShow MyInfo popup for Lisa M. Brooks

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Schedule

Mon-Tue-Wed-Thu-Fri, 5:00 PM - 8:00 PM (6/22/2026 - 7/10/2026) Location: VC

Description

Introduces students to the planning, collection, and analysis of data relevant to marketing decision making, the understanding and communication of the results.
Prerequisites: BAD 263 and BAD153 or MATH154
3 credits